{"id":6631,"date":"2016-08-06T01:52:29","date_gmt":"2016-08-06T01:52:29","guid":{"rendered":"http:\/\/mediasmart.mailayout.com\/?page_id=6631"},"modified":"2024-06-11T15:46:43","modified_gmt":"2024-06-11T15:46:43","slug":"introducao-a-publicidade","status":"publish","type":"page","link":"https:\/\/apan.pt\/mediasmart\/professores\/introducao-a-publicidade\/","title":{"rendered":"Introdu\u00e7\u00e3o \u00e0 Publicidade"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Este dossier \u00e9 constitu\u00eddo por um conjunto de 10 li\u00e7\u00f5es concebidas para desenvolver as compet\u00eancias abaixo indicadas de literacia sobre publicidade, procurando estimular a compreens\u00e3o cr\u00edtica do aluno, bem como a sua capacidade de falar e de escrever sobre esta mat\u00e9ria:<\/p>\n<ul>\n<li>As v\u00e1rias linguagens da publicidade<\/li>\n<li>Como os anunciantes direcionam os seus produtos para p\u00fablicos\/mercados espec\u00edficos<\/li>\n<li>A cria\u00e7\u00e3o dos an\u00fancios pela ind\u00fastria da publicidade<\/li>\n<li>A regula\u00e7\u00e3o e o controlo da publicidade<\/li>\n<li>As mensagens e os valores representados na publicidade<\/li>\n<li>Algumas quest\u00f5es sobre a publicidade nos nossos dias<\/li>\n<\/ul>\n<p>Estes materiais chamam tamb\u00e9m a aten\u00e7\u00e3o para o facto de a publicidade, tal como todos os media, representarem informa\u00e7\u00f5es e ideias sobre o mundo que nos rodeia, algo que dever\u00e1 ser debatido e analisado pelo professor de forma a que toda a turma possa tirar o m\u00e1ximo partido da pluridisciplinaridade deste tema.<\/p>\n<p>Cada uma das li\u00e7\u00f5es abaixo \u00e9 constitu\u00edda por um Manual do Professor e Fichas de Exerc\u00edcios. Descarregue cada uma das li\u00e7\u00f5es que pretender utilizar ou um kit de li\u00e7\u00f5es personalizadas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_wp_custommenu nav_menu=&#8221;55&#8243;]<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Introdu\u00e7\u00e3o ao Programa Media Smart<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/introducao-ao-programa-media-smart\/\"><span class=\"w-btn-label\">Carregue Aqui<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Introdu\u00e7\u00e3o aos Materiais Did\u00e1ticos<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/introducao-aos-materiais-didaticos\/\"><span class=\"w-btn-label\">Carregue Aqui<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Como utilizar o Manual para os Professores<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/utilizar-manual-os-professores\/\"><span class=\"w-btn-label\">Carregue Aqui<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_86196ebf height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>N\u00ba<\/strong><\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Li\u00e7\u00e3o<\/strong><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Descarregar<\/strong><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>1<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Tu e a Publicidade<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-1-publicidade\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/exercicios-licao-numero-1-publicidade\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>2<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>O conte\u00fado de um an\u00fancio<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-2\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/fichas-da-licao-numero-2\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>3<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Brincar aos An\u00fancios<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-brincar-aos-anuncios\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/fichas-licao-numero-3\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>4<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>An\u00fancios que vendem produtos e ideias<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-4-2\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/fichas-da-licao-numero-4-2\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>5<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Aprender a linguagem dos an\u00fancios televisivos<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-5\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/fichas-da-licao-numero-5\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>6<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Como se vende atrav\u00e9s de um an\u00fancio de televis\u00e3o<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-6-2\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/fichas-licao-numero-6\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>7<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Cria o teu pr\u00f3prio an\u00fancio televisivo<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-7\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/fichas-da-licao-numero-7\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>8<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Como se faz um an\u00fancio<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-8-um-anuncio\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>9<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Vender celebridades<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-9\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/exercicios-da-licao-numero-9\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_83b73827 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_5f0be54a via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>10<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>An\u00fancios que nos fazem mudar de ideias e comportamentos<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/licao-numero-10-2\/\"><span class=\"w-btn-label\">Li\u00e7\u00e3o<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_db441812\" href=\"\/mediasmart\/download\/exercicios-da-licao-numero-10\/\"><span class=\"w-btn-label\">Exerc\u00edcios<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Este dossier \u00e9 constitu\u00eddo por um conjunto de 10 li\u00e7\u00f5es concebidas para desenvolver as compet\u00eancias abaixo indicadas de literacia sobre publicidade, procurando estimular a compreens\u00e3o cr\u00edtica do aluno, bem como a sua capacidade de falar e de escrever sobre esta mat\u00e9ria: As v\u00e1rias linguagens da publicidade Como os anunciantes direcionam os seus produtos para p\u00fablicos\/mercados...","protected":false},"author":1,"featured_media":0,"parent":5993,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/pages\/6631"}],"collection":[{"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/comments?post=6631"}],"version-history":[{"count":77,"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/pages\/6631\/revisions"}],"predecessor-version":[{"id":7368,"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/pages\/6631\/revisions\/7368"}],"up":[{"embeddable":true,"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/pages\/5993"}],"wp:attachment":[{"href":"https:\/\/apan.pt\/mediasmart\/wp-json\/wp\/v2\/media?parent=6631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}